Pepperdine University, a well-respected Christian institution nestled in the picturesque Malibu hills, has taken a bold step by filing a lawsuit against Netflix and Warner Bros. Entertainment. The university claims that the upcoming comedy series "Running Point," which is set to premiere soon, has appropriated its branding without permission, leading to concerns over trademark infringement.
In a formal complaint lodged in the U.S. District Court for the Central District of California, Pepperdine seeks an injunction to prevent further use of its trademarks and to recover damages. The university argues that the show’s promotional materials have crossed the line by using the name "Waves," the school’s team moniker, along with its signature blue and orange color scheme and references to 1937—the year Pepperdine was founded.
The legal documents highlight that the series features a fictional basketball team also called the "Waves," which bears a striking resemblance to Pepperdine’s athletic branding. This is not just a casual coincidence; the university has a rich history of competing in Los Angeles athletics for over 85 years. As a Christian university, Pepperdine is particularly concerned that the show’s content, which includes explicit themes related to alcohol, drugs, and sexual behavior, conflicts with its values and mission.
University officials have expressed their concern that the show’s use of Pepperdine’s identity could mislead viewers into believing there is an official connection between the institution and the series. This potential confusion could undermine the reputation that Pepperdine has built over decades of commitment to academic excellence and a strong Christian ethos.
Sean Burnett, Pepperdine’s Senior Vice President and Chief Marketing Officer, stated, "Since our founding in 1937, we have established ourselves as a Christian university committed to academic excellence and a world-class athletics program." He further emphasized that Netflix’s ongoing promotion of "Running Point" is not only a misuse of their trademarked properties but also a significant disregard for the university’s institutional identity.
Despite multiple attempts to resolve the issue amicably, Pepperdine claims that Netflix and Warner Bros. have ignored their requests to modify the show’s branding. As a result, the university felt compelled to seek legal intervention to protect its identity and values.
The series "Running Point" features Kate Hudson as a reformed party girl who unexpectedly takes charge of her family’s basketball team. While the premise may sound entertaining, Pepperdine’s concerns are serious and rooted in the preservation of its image and mission.
As the lawsuit unfolds, it raises important questions about the intersection of entertainment and educational branding. How far can a production go in using real-life institutions for creative purposes? The outcome of this case could set a precedent for how universities and other organizations protect their trademarks in an increasingly digital and media-driven world.
For those interested in the legal nuances of this case, you can follow updates through reputable sources such as The Hollywood Reporter and Christianity Today. As this situation develops, it will be intriguing to see how both parties navigate the legal landscape while staying true to their respective missions.