In a world where distractions abound and church attendance seems to be dwindling, one company is stepping up to help churches connect with their congregations in innovative ways. Meet Molly Matthews, the CEO of Pushpay, a leading provider of payment and engagement solutions tailored specifically for faith-based organizations and nonprofits. During a recent interview, Matthews shared insights into how churches can leverage technology and data to enhance their outreach and engagement with members.
Matthews, a busy mother of two, recently found herself on a flight to New York City. Thanks to her church’s livestream service, she was able to participate in worship from the skies, staying connected even while traveling for business. This experience highlights a growing trend among churches: the need to reach congregants wherever they are, not just within the four walls of the church building.
As Matthews points out, the demand for data-driven solutions in churches is on the rise. With countless distractions vying for people’s attention, understanding the rhythms of congregants’ lives has never been more crucial. "We’re all busy," Matthews remarked. "My family is a perfect example. We’re constantly juggling work, school activities, and life in general." In this context, data becomes a powerful tool for churches, allowing them to tailor their services and outreach efforts to better meet the needs of their communities.
Pushpay’s approach is not just about numbers; it’s about creating meaningful connections. Matthews shared an inspiring example of a church in Cincinnati that recognized a unique opportunity to serve healthcare workers. By offering a Sunday night service specifically for this group, they were able to draw hundreds of attendees who otherwise might not have been able to participate. "It’s about understanding your community and meeting them where they are," she emphasized.
Despite a recent Gallup poll indicating a decline in church attendance across the U.S., Matthews has observed a different trend among Pushpay’s clients. Many churches utilizing their services are experiencing growth and even launching new campuses. "We’re seeing participation increase in many of the churches we work with," she noted. This growth can be attributed to a more responsive approach to ministry—one that acknowledges the busy lives of congregants and adapts accordingly.
Among the emerging trends Matthews has noticed is the way people choose a church when moving to a new area. On average, individuals research about eight different congregations before deciding where to attend. "People are looking for more than just a website," she explained. "They want to see content, engage with social media, and get a feel for the community before stepping foot in the door." This shift emphasizes the importance of a church’s online presence and the need for engaging content that resonates with potential visitors.
Moreover, Matthews believes that churches have a vital role in addressing pressing social issues, such as loneliness. In a recent advisory, former U.S. Surgeon General Dr. Vivek Murthy highlighted the alarming rates of loneliness in America, which can have severe health implications. "The antidote to loneliness is belonging," Matthews stated. By using data to identify individuals who may be feeling isolated, churches can reach out and create opportunities for connection and community.
While some may express concerns about privacy when it comes to data usage in ministry, Matthews argues that the benefits outweigh the risks. "We live in a world where businesses use data to target consumers; why shouldn’t churches do the same to reach those in need of connection?" she posed. With a commitment to security and compliance, Pushpay ensures that churches can utilize data responsibly and ethically.
As churches continue to adapt to the ever-changing landscape of modern life, the integration of technology and data has become essential. Pushpay is leading the way in helping churches not only survive but thrive in this new environment. By focusing on meaningful engagement and community connection, churches can fulfill their mission in ways that resonate deeply with today’s congregants.
For more information on how technology is reshaping the church landscape, you can visit Pushpay and learn about their innovative solutions. Additionally, check out Gallup’s recent findings on church attendance trends to gain further insights into the current state of faith communities in America.