Baby Boomers have shaped the economy, lifestyle and culture in many ways. With more than 70 million Americans born between 1946 and 1964, this generation wields enormous influence on the U.S. economy and other major trends. Learn all you need to know about Baby Boomers and their impact here.
Emphasis on Technology
Baby Boomers are increasingly engaged with technology and digital media, with more than 75% owning a smartphone, embracing e-commerce, and engaging in social media. This generation is also very health conscious, with almost 70% looking to maintain or improve their physical and emotional wellbeing through diet, nutrition and exercise.
Health and Wellbeing
Baby Boomers are a generation that is focused on health and wellness, and many are looking to maintain or improve their physical and emotional wellbeing. They have become increasingly invested in activities such as yoga, Tai Chi, cycling, dietary supplements, diets that emphasize fresh produce and organic ingredients, meditation classes and exercise programs. Additionally, nearly 40% of Boomers visit the doctor more than once a year for preventative health screenings.
Strong Financial Habits
Financial wellbeing is something that Baby Boomers are paying more attention to as well. Many are mindful of how they spend their money, with a focus on planning for retirement and securing a comfortable future. They tend to invest in products such as life insurance and annuities and are careful with savings accounts. Additionally, many Baby Boomers are philanthropists, donating their time and money to causes they care about.
Gen Z Influencers
Another important trend to be aware of is how Generation Z influencers are changing the game for Baby Boomers. With social media platforms like TikTok, more and more Gen Z influencers are pushing products and services typically used by older generations like Baby Boomers. This has revolutionized how Baby Boomers consume information, as these influencers provide an interesting perspective and insights into products they use or may be interested in. As a marketer, it’s good to be aware of this trend and consider ways to leverage Gen Z influencers when targeting the Baby Boomer segment.
Embracing Digital Solutions
Another major shift happening with Baby Boomers is the increasing use of digital solutions. This generation is embracing technology more and more and are willing to learn how to use various digital solutions that make their life easier. As such, marketers should look for ways to provide digital solutions that solve common problems facing Baby Boomers, whether this is from a health or financial perspective. Doing so could open up many opportunities for engaging and converting Baby Boomers into long-term customers.